2012-06-05T14:10:03-07:00 iPhone Try to stick to one key subject per page. That doesn't mean you should write stilted text or use odd phrases to keep your subject narrow. Your subject can be broad. Just don't put a bunch of random and unrelated content together. Clear writing is both easier to search and easier to read. Don't be afraid to be really long and detailed with that subject, so long as you start with the big ideas first and get into the weeds further down the page. In journalism, they call this the "inverted pyramid" style.