Contact us It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results. As I mentioned in the post, 404s are only harmful if the pages have backlinks. Here’s the process. 24/7 Global Advertising Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful. Over 25% of visitors will leave your website if it takes longer than four seconds to load. And that means staying on topic. AT 123 RANKING OUR TEAM ARE HERE TO HELP YOU. February 12, 2015 at 11:13 am Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages. Tim wang, Tim wang, M Saraj, Web Square, Own Table of Contents For Local SEO efforts to be successful, there must be buy-in and support from the C-Level. The executive team should receive regular updates on the value and impact of your organization’s Local SEO efforts in order to secure the advocacy and budget for executing ongoing and new initiatives. Same as brand name, it appears seller name may help increase organic rank if it contains the main keywords for the product. RANK Number 1 SEO Company UK URLs are often responsible for the majority of duplicate content on a website because every URL represents a unique entry point into the site. If two distinct URLs point to the same page (without the use of redirection), search engines believe two distinct pages exist. Connect With Yext Tom Just wanted to say thanks for this killer checklist Annie. I’ve refer back to it quite often and share it as well 🙂 Sanjay Burman says: Demos Do you want your website at the top of Google? Optimizing and testing different elements of your website will help to increase your sales and leads (conversions).


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Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate. The first place to start? Have your Nap set up in your footer or in your contact page. 200+ Choose a Password Just having a local listing isn‘t enough in 2018; you also need to be sure these listings are thorough and complete. Add relevant business categories, upload pictures, and describe your business’s product or service offerings in detail. Each of these contributes signals to Google and other search algorithms about who you are, and what value your business adds to a searcher. 1.60% Phone Number * Web By sustaining SEO efforts, better search engine rankings are achieved and maintained, leading to greater levels of meaningful traffic to your site. With more traffic comes further leads from your website. Great read! Thanks a million. One question for you, can you talk about how to go about identifying influencers? A very common example is that of the online yellow pages or other directory websites. Graphic Design Tutorials For each page you want to rank for a specific location, make sure you add your location, in the format of [town], [county] to the title tag. This might look like: Buyers’ Guide For The Best Senior Irons For Seniors Local SEO isn’t just about search engines August 21, 2015 at 11:36 AM If we assume that CTR is a ranking factor (which it almost certainly is), then meta descriptions do have the power to indirectly affect rankings. I.e., if a well-written meta description leads to an increase in CTR, this will likely have a positive knock-on effect on rankings. …and send them a non-pushy email. Thanks for sharing, i always find your tips as an excellent resource for all webmasters among every niche, easy to understand and so effective! April 12, 2016 at 1:40 pm 2012-06-07T08:59:57-07:00 2012-06-08T06:23:35-07:00 Internet and Telecom > Social Network -1 00:12:23 11.70 27.02% July 25, 2018 at 6:06 am Funeral flowers Doppler Day 1 Spheres HQ2 Think of it as advertising copy and use each character available carefully. January 18, 2018 at 5:24 pm Discovering more local citation opportunities Software engineer Christopher Boisvert says: Thanks for your kind words, Charles! Thanks for another really helpful article Rand! Over the last few weeks I encountered a loss in rankings with my website. Will most certainly go through your mentioned possibilities of why a site does not rank well anymore and hope to find the problem! Search Laboratory (And clicks) Charles Snider says: SEO Chameleon helps businesses to run pages on social media platforms to generate leads to their site. Are You Moderating Your Blog Comments? Tech and the city Cracks in the digital map: what the 'geoweb' gets wrong about real streets Remarketing/Retargeting Keep up with a awesome work!! Mark Excell says: Google’s John Mueller has previously stated that having multiple H1-tags on a webpage isn’t an issue. Still, we think it’s good practice to try to include only one. Not necessary just for SEO purposes, but also because having multiple headers may be distracting and confusing for your visitors. 3.3. Apple Maps Eugene, it depends on the person. I have tested scripts that I use, but I used different ones in different situations for this particular campaign. z Sometimes the case maybe that you just want to be more visible online, get in front of more eyes or just beat the competition. Digital Marketing UK Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz. 100 Awareness: the customer is aware of a problem that needs fixing, and begins searching for potential solutions using broad search terms. For example, 'leaking tap'. Whatever you’d like to achieve on the web, it all starts with getting found by the right audience. That’s where we come in. Is the page avoiding frames and iframes? When you use a frame to embed content, search engines do not associate the content with your page (it is associated with the frame's source page). awesome.  One of the best blog i have seen recently about “link value”. Thanks from, I am  one of amongst, who might have benefited from this post. Please keep posting. You’ll notice that you can also see the “top keyword” for each page. (i.e., the keyword responsible for sending the most organic search traffic to each page.) AMP Project Purchase: the customer is ready to buy, and generally knows who they will buy from. They will often search directly for the service provider. For example, 'ABC Plumbing'.  Birmingham SEO Services But for now, look for anything that looks low-quality, or purposely manipulative. We give people a reason to link back to you. We do our research and choose the highest quality and most appropriate links to positively reflect back to your website. But it’s not just about the formalities here at Bigfoot. We pride ourselves on building reliable, lasting relationships between our link-ees. That’s why we can guarantee maximum exposure to your business by securing relevant links from some of the best sources within your industry. White Hat SEO Enter Your Website Address B. Link issues and spam penalty problems can take months to show results. In general, the page level analysis is useful for identifying specific examples of optimization opportunities, and the domain level analysis helps define the level of effort necessary to make site-wide corrections. Big Sites, Small Sites, Start-Ups, etc. 2012-06-08T07:42:57-07:00 I'd love the additional backlink... I just don't want to be even more self-promotional than I already have been ;-) Google (and every search engine, for that matter) loves secure websites. Incoming links profile analysis – Find out who is linking to your web site Press and Media A good location description would look like the following: SEO Services: Managing Visibility, Maximizing Profit Baiting Google My Business reviews First, let me dispel a common myth that “all 404 errors are bad for SEO”. Finance & accounting July 24, 2018 at 10:27 am 5. 11800 Singletree Lane, Suite 306 Share on Google+ 2018-02-12T12:51:43-08:00 Amen Sharma a type of linkspam utilised by spammers to quickly build links. Link networks can be defined as a group of websites that are linked together. Whilst websites that are connected by links occur naturally, ‘link network’ is most regularly used to describe spammy sites that have linked together in order to increase the amount of inbound links each website has and therefore manipulate Google’s search results. They are often poorly designed websites and can have links from other completely irrelevant sites. In 2011, it was revealed that over 40% of mobile queries have local intent. According to Fresh Egg in 2013, four out of five people use smartphones to look up local information. Two in three people take direct action as a result and one in three people went on to make a purchase. Here’s what a typical search looks like on Google: Brian…great content as always. Love the point that you need to create content that influencers will share that also benefits your readers…great tip! Terms of service Like this slideshow? Why not share! Are you using all the necessary tools to properly control your website? Have you registered your website with Google webmaster tools, can the search engines bots access your web site without any problems? Haha... I love it!  Thanks for the comment Dave :-)
See all 44 customer reviews Boost technical SEO first SEO Manager at Traffic Jam Media Great article. I really like the part on Social Currency. This concept was new to me, but sounds quite easy to implement. Thanks Business Name, Address & Phone number need to be uniform across the internet. SEO Cheat Sheet: Best Practices for On-Page Optimization Hurst Green Seo Sem Hurst Green Website Optimization Hurst Green Digital Marketing Consultant
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