Reviewed byshay1330 Thank you for the tips, Brian. I am trying to work on crafting blog topics around my target audience’s interests but also around the interests of those within my community. In other words, I think there are other topics that would drive traffic to my site unrelated to photography altogether. Hone in on your keywords to learn the questions that brought your visitors to your site to begin with. Then use diverse types of content to answer those questions, like: Then to maintain a great ranking and great traffic I look at some of your more in-depth ideas. 2012-09-12T11:43:58-07:00 When you’re done, hit “create HTML” and select the JSON-LD format. Thanks for this article--very insightful. I am, however, interested in what a keyword index is? Can you provide me with an example or point me to more resources on the subject? I have several web pages with similar content and we're having a hard time getting any of those pages ranked. I suspect some form of keyword cannibalism is taking place. Let’s get started! May 4, 2017 at 9:25 pm 2012-09-12T11:40:33-07:00 Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. September 1, 2016 at 2:30 am Lord Sugar’s SEO Company Fails to Climb Online But Still Manages to Bag... Unlike 301 redirects, a 302 redirect is temporary. Webmasters may place a 302 redirect while redeveloping a website or to avoid the passing of spammy link juice. love & pixels Negative Email: While these platforms are easy to manage, they don’t provide much long-term value since they stop maintaining your listings when you stop paying. Automated services alone will not boost your website’s rankings in local searches. Using a tool like WhiteSpark or Rocket Ranking you can discover what citations your competitors have and go about trying to replicate them. If you need a detailed guide on over-optimization, see How to Avoid Over Optimization For your Site. I enjoyed reading your article. Indeed, what you describe is the things that are very important to create a successful blog. The things that I’ve actually read in another article. Maybe it will help you guys out! Anyhow, I've just learned that you were coming to Quebec City for a conference in April. We're lucky to have you cooming to our town, I won't miss it for sure! I want more sales To get started, we offer a free SEO healthcheck to prospective clients. 3. NAP: A feature of a web page that encourages the user to perform a specific action. Call to Action (CTA) usually refers to a button or a link that the user will click on in order to purchase something or make contact, although the desired action could be something as simple as reading more information or watching a video.  For example, a classic call to action would be a ‘buy now’ button next to a product on a webpage. 3.29 Kind Regards C. Perform some diagnostic queries or use your rank tracking data if you have it on these types of things. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Vivek says Is Your Content Useful and Informative? 2.96 Check if the state government has a Chamber of Commerce or equivalent website, and look for a way to get a mention there £48/year Blog Start by picking out the keyword you think best suits your local page. After all, they do dominate the search results page—even more so than the number one search result—and are more visible to your target customer. •  SEO Expert Witness Like really ugly: When examining your robots.txt file, you should look for “Disallow: /” One Comment For High Impact Representatives Nederlands Anyway, happy that my post could help give you some direction with your content marketing efforts. 1. Google My Business is still the #1 factor for local SEO: Add this video to your website by copying the code below. Learn more Raj says: Mobile SEO Google My Business is incredibly important for Local SEO. Without it you won’t be appearing on local map listings in the search engine results pages (SERPs) which Google displays for the vast majority of local search queries BLOG ^ Jump up to: a b c "SEO 101: Getting Started in Local SEO (From Scratch) | SEJ". Search Engine Journal. 2015-03-30. Retrieved 2017-03-26. Yasmine says: Crawling Configuration If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making without realizing it. September 8, 2017 at 4:49 am Carah Counts says: I also wanted to comment on the section of the video that says that in most cases you should see improvements after the site/pages are recrawled. I find that this is only true for some limited cases. Some algorithms like the keyword stuffing algorithm and possibly the page layout algorithm likely run each time the page is crawled. But, many take much much longer. Brazil October 1, 2009 at 7:15 am Further reading Previous Post You can also use a tool like Ahrefs (premium tool) to know exactly which keywords you are ranking for, and how much traffic those keywords are bringing you. Reviews are not only for Google. There many 3rd party review sites like Yelp, Tripadvisor,, and Capterra. These other sites are important too because people will search for reviews before buying. This is what we call the Branding Consideration stage; the consumer is ready to buy, but want to check what other’s are saying about you. Hi Nathan: This is a great, FREE tool to use when it comes to establishing your local SEO keywords. It’ll help you research what keywords have the highest search volume and lowest competition and will also help you find similar terms that your local audience is searching for. 82.2% Chapter 13: How to Run a Local SEO Audit On Your Website The team at Assertive Media have delivered a service that has allowed us to grow our company in the direction and markets we chose to with relative ease. Their targeted approach to SEO, website design and Adwords has improved traffic, enquires and instructions for us.… HOTH Local: Citation Cleanup Nortech Control Ltd You will now see which sites are linking to one or more of your competitors. Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text: Your target market is Sheffield folk. What kind of resource would be genuinely useful to those people AND likely to attract links? REQUEST SEO QUOTE 2012-06-06T03:27:40-07:00 February 13, 2015 at 3:41 am PRO Annie Cushing says 90% Majestic Labs Less is More – What contributes to increased form conversions? The reason you’re not watching any profit even if you’re on the first page of Google can be sorted into multiple variables: Hear From Our Clients Super useful, as always! I’ve sent along to my team and it will be a topic of conversation when I return from vacation. 81.8% There are, however, things you can do to influence the rankings: Attacat Brain Blog 1,861,965 Competitor Analysis If you wanted to continue digging, you could now go back to the crawl report (in Site Audit) and take a more detailed look at the site’s structure, internal linking, etc. 5. Share Local Resources Having more sites link out to your website is still one of the best ways to increase your rankings. Use a tool like Ahrefs or SEMRush to plug in your competitor’s websites, and see what websites are liking out to them. In our barbershop example earlier, see if there are any sites reviewing a competitor barbershop and offer them a free haircut to test your services. Don’t ask for a review or link before you offer value. …they are good enough. It really is that simple. Searchmetrics estimates that nearly one-third of Google SERPs incorporate rich snippets that are supported by schema. But only 0.3% of websites are actually taking advantage! 93.6% Jonathan Schikowski An SEO Guide to the General Election 2015 You’re the only “SEO’ blog that I read. 2012-06-08T22:01:23-07:00 News and Media +2 00:06:35 5.94 48.07% Be clear. Be crawlable. Not all local SEO advice is applicable to enterprise local SEO. If you're marketing big brands with many locations, you need to learn what advice to ignore and what to implement. Get started with this enterprise local SEO checklist! Not Only Do We Drive Traffic, We Make The Phone Start Ringing! For doing what you doing on a frequent basis - I love I have a one pager that does the following - site:with www site:without www (returning the numbers), Page rank (which I tend to ignore), Dmoz ranks (mr,sd,pa,da & links) then the homepage analysis of metadata (inc robots meta), checks the headers on the sitemap.xml  / robots.txt and a random page to see if it is properly a 404  (it also looks at code to text ratio but I haven't actually got into my head what a good number is!)  once printed this doubles up as my note paper for it  all the rest of the audit!  My opinions about Panda (which is at least partially about identifying duplicate content) and Penguin are very similar.  Google clearly wants to minimize the existence of Web spam (where "spam" is obviously defined internally at the Googleplex to include duplicate content, over-optimized anchor text, etc.), and they are aggressively deploying updates to accomplish this goal.


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In most cases, these terms will get indexed so your listing can appear for searches like “Samsung phone case” or “Galaxy S7 phone case.” Josepgb Charity and voluntary work Are There Broken Links? Hey Joan, I would like to add my two cents to the section on keyword research. As effective SEO often takes a lot of time to see results, especially if we are working in competitive niches. If so, we need to look for keywords that we can rank fairly quickly in order to start getting returns. Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there. Thanks Brian, I kind of thought that would be the answer. I will get to work on it. I do this first to know what I'm dealing with. Social Media for Franchises Any words of wisdom? CreativeKE edited 2018-02-09T00:43:55-08:00 I've written custom crawling and analysis code for my audits, but if you want to avoid coding, I recommend using Screaming Frog's SEO Spider to perform the site crawl (it's free for the first 500 URIs and £99/year after that). Real-time positions of your website’s keywords in major search engines. Track your rankings on a country / region / city level as frequently as you want. Wadhurst Online Seo Company Wadhurst Guaranteed Search Engine Optimization Wadhurst Paid Search Engine Marketing
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