There are countless tools for auditing your citations such as: What Is Search Engine Optimisation? When you’re logged in, there are a couple of tools that will help you to figure out whether Google can crawl your website. 3. Change in searcher intent. People who were searching for population growth used to want what you had to offer, but now they want something different and other people in the SERP are providing that, but you are not, so Google is ranking you lower. Even though your content is still good, it's just not serving the new searcher intent. T&C's | Blue Frontier Which means that, if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. Part of the measurement and evaluation is to show how our work is performing, of course, but also to keep an eye on the changing preferences of customers and users of your site to better optimise and meet their needs in a timely manner. That way, we help clients to adapt and seize opportunities quickly. Once you have your list, it is simply a matter of running through the pages and changing the content to avoid duplication. Accept To ensure you’re optimized for Google My Business, you’ll want to create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.” September 28, 2016 at 5:40 am 1:56 53 Display testimonials/reviews/etc. Search engine content writing Thanks for the comment!  I'm really glad you enjoyed the post :-) 9. Screaming Frog's SEO Spider You need to refine them if they are not. By looking at competitor listings and using these tools, we can determine the best words and placement to start with. Bibiano Wenceslao Ecommerce Hosting Uploading some photos (ideally ones taken on your premises or at least nearby, as these will have location metadata attached); I meant : Do you think that for certain type of query ( eg : sport trainer ) google will favorize certain type of content ? Visit www.google.com/business to get started. 15 pages / day Also known as ‘title elements’, the title tag describes the content of a web page. It is often one of the first places that keywords are inserted into a web page.  Unless automatically changed by Google, it is also often the text seen in search results. Read more on title tags. 24 You also need to check content length and content freshness. Earned Links LOCAL SEO TOOLS SEO Companies Who Guarantee Number 1 Rankings Are Lying To You The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.      Very impressive I’m beginning to wonder if Google has tinkered with it’s code to the point where relevance is no longer the target … or the result. Case in point, a web site whose owner has removed every bit of content. Just a Home page with 1 sentence and a large background image. Yet this web site still ranks – first page – for its previous content keywords – even after almost a year. And it’s not the only result where I’ve uncovered a Google SER that points to a page with “0” content. Why isn’t the Google bot tasting to see if the bologna sandwich is “fresh”? If user engagement is paramount. If relevance is paramount. If sorting the internet as a service is what you do. Then why aren’t the results delivering on those targets? Where is the shame that should be felt for, IMO, high bounce rates that are blamed on lousy content or UI – when it could be that the search results delivered irrelevant pages?! – End Rant ; ) Website Redesign Case Study By signing up, I agree to Fiverr's Terms of Service. I have a follow up question as I’m anticipating a challenge. That is interesting, Robert. Sounds like a great product and that you’ll have no issues in the credibility department. Citation Signals go hand-in-hand with your on-page and GMB signals. Another way in which we practice specificity at Rank No. 1 is through our relationship with you. We take the time to research your company. We are an SEO company in the UK that learns about your specific industry and how that world operates. We study our customers and their industries; we design solutions that are going to fit your individual needs. Influencers : Travel Bloggers, Tech Bloggers, Adventure Junkies Thanks for hanging in until the end Brad :-) Ecommerce Design Ensure your images are search engine-friendly. It all starts with the file name. There are a billion and one images out there, so you don’t want to use a generic image file name like ‘image12345.jpg’ that will guarantee your business gets lost in the pile. Instead, you want to use something descriptive to make it easier for your images to compete in rankings. Market Wide Competitive Analysis from the web Graph After you check whether your important pages have been indexed, you should check if your website is ranking well for your company's name (or your brand's name).